WEHO Times - As we reported here earlier, Chi Chi LaRue’s is opening a second store in West Hollywood, with Chi Chi LaRue’s Circus, taking over the historical Circus of Books adult book store, located at 8230 Santa Monica Boulevard, on the corner of Santa Monica and La Jolla.

“I’ve been talking to them [Karen and Barry Mason, the owners of Circus of Books] about taking over that space for two years,” Rob Novinger, CEO of Channel 1 Releasing (C1R) and part owner of Chi Chi LaRue’s, told WEHO TIMES. “I’m going to try to keep as much of the history as possible, but obviously the store needs some changes, but I think it’s a perfect fit.”

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