labladeLos Angeles Blade | Troy Masters - Venice Pride announced this afternoon that the Los Angeles Rams, the new-but-native NFL team in town, will help light up Venice with rainbow colors alongside Google, BCG Digital Ventures, and others in June as part of the month-long Venice Pride Sign display.

The team has joined Venice Pride as a bronze-level sponsor and has adopted 14 blue lights in the letter ā€œCā€ of the famous VENICE sign, heralding the start of the 2nd annual pride celebration on the beach.

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